7/27/2023 0 Comments Ads tiktokLIVE Shopping Ads are testing where TikTok Shop is available, which includes the U.K., Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. LIVE Shopping Ads boost traffic to a brand’s event and are designed to get their products in front of shoppers who are more likely to buy them. Lastly, LIVE Shopping Ads enable advertisers to direct users from the For You page to their LIVE Shopping event, so that they can join in and learn about their products. Catalog Listing Ads are currently being tested in the United States. With Catalog Listing Ads, advertisers can promote their products across shoppable surfaces like “Recommended Products” or “Related Products” on TikTok, where users with relevant interests and higher purchase intent can discover and buy them. TikTok’s new Catalog Listing Ads allow advertisers to scale their product catalogs across the app and expand advertising reach beyond the For You Page. Although Dynamic Showcase Ads and Collection Ads will still be available for the rest of 2022, TikTok plans to phase them out next year. The company says Video Shopping Ads combine the best of its current Dynamic Showcase Ads and Collection Ads solutions. Video Shopping Ads are currently available to select advertisers for beta testing. The ads will also automatically create a landing page to better determine a user’s intent to purchase. Video Shopping Ads essentially put brands’ shoppable videos in front of users who are more likely to buy them. TikTok says video Shopping Ads provide dynamic experiences based on the shopper’s intent to purchase, with smart targeting and optimized ad delivery. The new Video Shopping Ads allow advertisers to highlight one or more products in their in-feed video ads in a way that amplifies product discovery and purchase intent. The company is currently testing three formats of Shopping Ads, including Video Shopping Ads, Catalog Listing Ads and LIVE Shopping Ads. TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |